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Overview
Chitra Rao is Head of Marketing & Customer Experience at Swyom Advisors Limited, bringing a background in investment banking and financial services along with a versatile skillset in digital marketing and customer relationship management. She is focused on meeting client needs through strategic marketing initiatives and an enhanced customer journey.
Professional Experience
Head of Marketing & Customer Experience (CX)
Swyom Advisors Limited
Leads marketing strategy and customer experience initiatives at Swyom Advisors.
Assistant Vice President, Marketing
Fintoo
Prior to Swyom, Chitra served as AVP, Marketing at Fintoo, an online platform for financial and tax planning solutions.
Knowledge Specialist → Manager, Digital Marketing
Financial Hospital (now Fintoo)
Progressed from Knowledge Specialist to Manager, Digital Marketing, developing digital marketing campaigns and managing online presence and knowledge support functions.
Key Achievements
Over a decade of marketing and digital CRM experience in financial services and fintech.
Led digital marketing campaigns and developed online presence channels at Fintoo.
Former AVP of Marketing at Fintoo, overseeing promotional strategies for tax and financial planning platforms.
Specialised background in Investment Banking, Finance, and Customer Experience Strategy.